Jan 2010
News  •  By  •  Comments Off on First Look: G-Star Campaign

Great news! Liv has become the new brand embassador for G-Star and will feature in both Spring and Fall 2010 Campaigns to help promote the denim line. Here’s the full article to give you a little more information.

Liv Tyler is back in the modeling game. The model-turned-actress-turned-model again? is set to star in the Spring and Fall 2010 ad campaigns for denim brand G-Star as its “Brand Ambassador,” helping the company with its U.S. expansion.

“Liv is a great fit for the brand because she exudes the perfect level of sensuality, a characteristic very important to G-Star,” the company said in a statement. “She’s a strong, beautiful and independent woman with an impeccable feeling for style.”

The Dutch company is looking to grow from 12 stores to 50 stores in 20 major metropolitan areas within the U.S. by sometime in 2015.